B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- sales increase with more stakeholders for B2B transactions (2025)
Transactions involving more stakeholders show a 16% rise in sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CEB (Gartner)
Primary
Tier C
https://moremeetings.co/how-to-shorten-b2b-sales-cycle/ ↗
Source Article
How to Shorten B2B Sales Cycle: Tips for Faster Deals
In the IT sector, an extended sales cycle feels like a never-ending race, and it’s a significant obstacle to growth. Why does it matter? Every day a deal stays open, you could be losing it to your competitor. Plus, it lowers the morale of your sales team.
To make things worse, getting a prospect fro…
Original Research
CEB (Gartner)
· Original study ↗
Methodology
CEB (now Gartner) research cited by secondary source
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionUS
RoleAll marketers
Cite this stat
Plain Text
B2B transactions: 16% sales increase with more stakeholders. Source: CEB (Gartner) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stakeholders-close-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/stakeholders-close-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- sales increase with more stakeholders for B2B transactions<br><small>Source: CEB (Gartner) (2025) · <a href="https://lighthousedata.io/data/stakeholders-close-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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