B
Evidence Grade B
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accuracy verified by the review judge
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Recent
12.8%
12.8% -- share of journalists preferring phone call pitch for Sub-Saharan African journalists (2025)
12.8% of surveyed Sub-Saharan African journalists preferred a phone call as the best way to be pitched.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Red Ribbon Communications / Wimbart
Primary
Tier B
https://redribboncommunications.co.za/b2b-pr-and-marketing-in-africa/ ↗
Source Article
B2B PR and marketing in Africa | Technology PR Agency
The technology landscape in Africa is changing rapidly and the same can be said for the media landscape. Resulting from this, is a mounting need to ensure that your B2B PR and marketing campaign succeeds.
Ronelle Bester, founder of Red Ribbon Communications and Jessica Hope, founder of Wimbart – par…
Original Research
Red Ribbon Communications / Wimbart
· Original study ↗
Methodology
Same survey of Sub-Saharan African journalists on preferred pitch method
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sub-Saharan African journalists: 12.8% share of journalists preferring phone call pitch. Source: Red Ribbon Communications / Wimbart (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ssa-journalists-prefer-phone-pitch
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<blockquote cite="https://lighthousedata.io/data/ssa-journalists-prefer-phone-pitch" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.8%</strong> -- share of journalists preferring phone call pitch for Sub-Saharan African journalists<br><small>Source: Red Ribbon Communications / Wimbart (2025) · <a href="https://lighthousedata.io/data/ssa-journalists-prefer-phone-pitch" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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