B Evidence Grade B Safe to Cite Recent

73%

73% -- customer expectation satisfaction rate for customers (2025)

2025  · Sprout Social

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Attribution: Sprout Social View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sprout Social Primary Tier A
https://sproutsocial.com/insights/customer-service-automation/ ↗
Confidence: 73/100 Vintage: 2025 Channel: Common Crawl
Source Article
How to strengthen support with customer service automation
How to strengthen support with customer service automation Table of Contents Scaling customer care without sacrificing quality is one of a care teams’ biggest challenges. Today’s customers expect fast, thoughtful support across every social network—and according to the 2025 Sprout Social Index™, 73%…
Original Research
Sprout Social · Original study ↗

2025 Sprout Social Index™

Methodology documented
Industrymarketing
Plain Text
customers: 73% customer expectation satisfaction rate. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sproutsocial-customer-service-automation-2025-index
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<blockquote cite="https://lighthousedata.io/data/sproutsocial-customer-service-automation-2025-index" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customer expectation satisfaction rate for customers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/sproutsocial-customer-service-automation-2025-index" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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