B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of marketers agreeing social data gives competitive advantage for marketers (2025)
According to Sprout Social, 90% of marketers agree that social data enables them to gain an advantage over their competitors.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://techimpact.tv/tech-news-media-statistics-usa/ ↗
Source Article
Tech News Media Statistics: USA | Tech Impact TV
Technology is moving at an incredible pace, and for marketing leaders, staying up to date is crucial for remaining competitive. However, traditional news sources are no longer the only source of information. With the rise of digital tech-focused TV channels and streams, the way media is consumed, re…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social research, cited by Tech Impact TV
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% share of marketers agreeing social data gives competitive advantage. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprout-social-data-competitive-advantage
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<blockquote cite="https://lighthousedata.io/data/sprout-social-data-competitive-advantage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of marketers agreeing social data gives competitive advantage for marketers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/sprout-social-data-competitive-advantage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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