B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- stas difference for Spotify Video vs audio ads (2026)
Spotify Video ads outperformed Spotify audio ads by 23 percentage points on Short Term Advertising Strength (STAS).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplified
Primary
Tier A
https://www.amplified.co/case-studies/spotify-india-measuring-attention-that-moves-the-needle ↗
Source Article
Spotify India
Original Research
Amplified
· Original study ↗
Methodology
Short-Term Advertising Strength (STAS) comparison from Amplified attention study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify Video vs audio ads: 23% stas difference. Source: Amplified (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-video-stas-outperformed-audio-23pp
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spotify-video-stas-outperformed-audio-23pp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- stas difference for Spotify Video vs audio ads<br><small>Source: Amplified (2026) · <a href="https://lighthousedata.io/data/spotify-video-stas-outperformed-audio-23pp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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