B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- daily engagement rate for Spotify (2023)
At least 60% of Spotify users engage with the platform daily.
- Source states 'at least 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spotify
Primary
Tier A
https://www.glowmetrics.com/blog/spotify_ads/ ↗
Source Article
Spot-on Advertising: 8 Things We Learned Running Spotify Ads - GlowMetrics
table of contents
- 1. Demographics for the ad support tier and the premium tier are similar/the same
- 3. Spotify Ads are a very strong discovery/top-of-the-funnel tool
- 4. Targeting and reporting systems are limited
- 5. Site traffic from Spotify Ads can be tracked using UTM’s
- 6. Minimum spend …
Original Research
Spotify
· Original study ↗
Methodology
Company-reported engagement figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify: 60% daily engagement rate. Source: Spotify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-daily-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spotify-daily-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- daily engagement rate for Spotify<br><small>Source: Spotify (2023) · <a href="https://lighthousedata.io/data/spotify-daily-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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