B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

84%

84% -- sports fan interest in womens sports for general sports fans (2024)

2024  · Nielsen Sports

84% of general sports fans have an interest in women's sports according to Nielsen Sports.

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Attribution: Nielsen Sports View source
Lighthouse Research Team
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Source verified Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2024
Entity
general sports fans
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Nielsen Sports Primary Tier C
https://www.paritynow.com/resources/articles/how-to-show-up-for-womens-sports-the-right-way ↗
Confidence: 55/100 Vintage: 2024 Channel: Deep Crawl
Source Article
How to Show Up for Women's Sports in the Right Way | Parity
How to Show Up for Women's Sports in the Right Way Women's sports are currently experiencing a remarkable surge in popularity and sponsorship, marking a significant turning point for gender equality in the sporting world. With increased media coverage, growing fan engagement, and corporate sponsorsh…
Original Research
Nielsen Sports · Original study ↗

Nielsen Sports report as cited by Parity article

Methodology documented
Industrymarketing
Plain Text
general sports fans: 84% sports fan interest in womens sports. Source: Nielsen Sports (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sports-fans-interest-womens-sports-nielsen
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<blockquote cite="https://lighthousedata.io/data/sports-fans-interest-womens-sports-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- sports fan interest in womens sports for general sports fans<br><small>Source: Nielsen Sports (2024) · <a href="https://lighthousedata.io/data/sports-fans-interest-womens-sports-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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