B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- average increase in visitors for bars showing sporting events (2025)
Survey respondents reported that sporting events lead to an average 15% increase in visitors to establishments/bars.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Joe Hand Promotions / Technomic
Primary
Tier B
https://www.joehandpromotions.com/how-live-sport-content-drives-customer-retention-key-stats-every-b… ↗
Source Article
How Live Sports Content Drives Customer Retention: Key Stats Every Bar Owner Should Know - Joe Hand Promotions
Keeping customers engaged and coming back is more challenging than ever for bar owners. With growing competition, standing out isn’t just important, it’s essential.
We partnered with Technomic on a recent study to better understand these challenges and examine what drives customer traffic and engage…
Original Research
Joe Hand Promotions / Technomic
· Original study ↗
Methodology
Joe Hand Promotions/Technomic survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bars showing sporting events: 15% average increase in visitors. Source: Joe Hand Promotions / Technomic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sports-events-foot-traffic-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sports-events-foot-traffic-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- average increase in visitors for bars showing sporting events<br><small>Source: Joe Hand Promotions / Technomic (2025) · <a href="https://lighthousedata.io/data/sports-events-foot-traffic-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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