B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

87%

87% -- complaint escalation intent rate for UK rail users (spontaneously aware of Rail Ombudsman) (2025)

2025  · Savanta

87% of rail users who are spontaneously aware of the Rail Ombudsman state they would take an unresolved complaint further / escalate it.

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Attribution: Savanta View source
Lighthouse Research Team
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Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
UK rail users (spontaneously aware of Rail Ombudsman)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Savanta Primary Tier A
https://savanta.com/knowledge-centre/view/how-awareness-of-the-rail-ombudsman-boosts-passenger-confi… ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Knowledge is Power: boosting rail passenger confidence - Savanta
Recent research conducted by Savanta for the Office of Rail and Road revealed that total awareness of the service is strong, with 67% of rail users indicating awareness when prompted. However, spontaneous recall of the Rail Ombudsman’s name is low, with only 2% of rail users able to name the Rail Om…
Original Research
Savanta · Original study ↗

Savanta survey for the Office of Rail and Road

Methodology documented
Industrymarketing
Plain Text
UK rail users (spontaneously aware of Rail Ombudsman): 87% complaint escalation intent rate. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spontaneously-aware-escalate-complaint-87
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<blockquote cite="https://lighthousedata.io/data/spontaneously-aware-escalate-complaint-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- complaint escalation intent rate for UK rail users (spontaneously aware of Rail Ombudsman)<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/spontaneously-aware-escalate-complaint-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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