B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- brand owner confidence in sponsorship investments for brand owners (2026)
Only 5% of brand owners surveyed said they are very confident their sponsorship investments include the right assets, reach the right audience, and are delivered at the right level of spend.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Lumency / World Federation of Advertisers
Primary
Tier B
https://lumency.co/2026/04/23/where-sponsorship-portfolios-leak-value/ ↗
Source Article
Where Sponsorship Portfolios Leak Value
Most sponsorship portfolios don’t have a performance problem.
They have a decision problem.
Especially at renewal.
In research authored by Lumency and co-published
with the World Federation of Advertisers, only 5% of brand owners said they’re very confident their sponsorship investments include the …
Original Research
Lumency / World Federation of Advertisers
· Original study ↗
Methodology
Survey research authored by Lumency and co-published with the World Federation of Advertisers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand owners: 5% brand owner confidence in sponsorship investments. Source: Lumency / World Federation of Advertisers (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsorship-confidence-brand-owners-2026
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<blockquote cite="https://lighthousedata.io/data/sponsorship-confidence-brand-owners-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- brand owner confidence in sponsorship investments for brand owners<br><small>Source: Lumency / World Federation of Advertisers (2026) · <a href="https://lighthousedata.io/data/sponsorship-confidence-brand-owners-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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