B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- brand health score lift for Sponsorship fans vs non-fans (mature programs) (2025)
In mature sponsorship programs, brand health scores among fans can reach 40% higher than among non-fans.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Lumency
Primary
Tier B
https://lumency.co/2025/11/06/the-three-as-of-sponsorship-impact/ ↗
Source Article
The Three A’s of Sponsorship Impact
Sponsorship has the ability to address multiple objectives in the marketing and business funnel simultaneously. It can build awareness and consideration, influence preference and purchase intent, and even deliver internal benefits like employee engagement, trade motivation, or regulatory goodwill. F…
Original Research
Lumency
· Original study ↗
Methodology
Agency-published benchmark comparing fans vs non-fans
Methodology documented
Segmentation
Industrymarketing
RegionCO
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Sponsorship fans vs non-fans (mature programs): 40% brand health score lift. Source: Lumency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsorship-brand-health-40pct-higher-fans
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsorship-brand-health-40pct-higher-fans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- brand health score lift for Sponsorship fans vs non-fans (mature programs)<br><small>Source: Lumency (2025) · <a href="https://lighthousedata.io/data/sponsorship-brand-health-40pct-higher-fans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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