B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.8x
0.8x -- activation to rights spend ratio for global sponsorship portfolios (2026)
Across global sponsorship portfolios, the activation-to-rights spend ratio is typically around 0.8:1.
- Approximate / typical industry benchmark ('around 0.8:1')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.8x
Unit
Ratio
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lumency
Primary
Tier B
https://lumency.co/2026/04/09/7-warning-signs-your-sponsorship-portfolio-is-underperforming-and-what… ↗
Source Article
7 Warning Signs Your Sponsorship Portfolio Is Underperforming (And What To Do Next)
Portfolios rarely get designed this way. They accumulate: opportunistic deals, local decisions, and legacy renewals layered on top of each other. As scrutiny increases, finance pushes for ROI clarity and procurement pushes for discipline, and you’re left trying to answer a basic question:
Is this po…
Original Research
Lumency
· Original study ↗
Methodology
Consultancy observation from sponsorship portfolio reviews; no formal methodology stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelevents
Cite this stat
Plain Text
global sponsorship portfolios: 0.8x activation to rights spend ratio. Source: Lumency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsorship-activation-to-rights-ratio
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<blockquote cite="https://lighthousedata.io/data/sponsorship-activation-to-rights-ratio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.8x</strong> -- activation to rights spend ratio for global sponsorship portfolios<br><small>Source: Lumency (2026) · <a href="https://lighthousedata.io/data/sponsorship-activation-to-rights-ratio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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