B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- sponsors wanting to validate sponsorship for sports sponsors (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier C
https://amplificam.com/blog-post/why-big-sponsors-like-miller-coors-and-nissan-might-not-be-spending… ↗
Source Article
Why Big Sponsors Like MillerCoors and Nissan might not be spending more on activation
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
ANA study cited via blog post
Methodology documented
Segmentation
IndustrySports
Company SizeEnterprise
Channelcontent
Cite this stat
Plain Text
sports sponsors: 70% sponsors wanting to validate sponsorship. Source: Association of National Advertisers (ANA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsors-want-validate-70pct
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<blockquote cite="https://lighthousedata.io/data/sponsors-want-validate-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- sponsors wanting to validate sponsorship for sports sponsors<br><small>Source: Association of National Advertisers (ANA) (2026) · <a href="https://lighthousedata.io/data/sponsors-want-validate-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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