B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- sponsor preference for branded experiences for event sponsors (2026)
57% of sponsors see greater value in branded experiences (such as curated dinners, hosted meetups, and invite-only sessions) than in traditional booth space alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizzabo
Primary
Tier A
https://www.bizzabo.com/blog/event-sponsorship ↗
Source Article
Event Sponsorship Strategies: A Guide for Enterprise Event Leaders
Original Research
Bizzabo
· Original study ↗
Methodology
Bizzabo Event Networking Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event sponsors: 57% sponsor preference for branded experiences. Source: Bizzabo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsors-value-branded-experiences-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsors-value-branded-experiences-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- sponsor preference for branded experiences for event sponsors<br><small>Source: Bizzabo (2026) · <a href="https://lighthousedata.io/data/sponsors-value-branded-experiences-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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