B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- relevance perception rate for US Snapchatters (2025)
Approximately 85% of US Snapchatters feel that Sponsored Snaps are relevant to them and fit in with their habits on the platform.
- Study conducted by Kantar
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier A
https://digitalmedianet.com/snap-inc-announces-third-quarter-2025-financial-results/ ↗
Source Article
Snap Inc. Announces Third Quarter 2025 Financial Results
Snap Inc. Announces Third Quarter 2025 Financial Results
Third quarter revenue increased 10% year-over-year to $1,507 million
Daily Active Users increased 8% year-over-year to 477 million
Monthly Active Users increased 7% year-over-year to 943 million
Operating cash flow was $146 million and Free Ca…
Original Research
Kantar
· Original study ↗
Methodology
Kantar study cited in Snap earnings report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Snapchatters: 85% relevance perception rate. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-snaps-relevance-kantar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsored-snaps-relevance-kantar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- relevance perception rate for US Snapchatters<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/sponsored-snaps-relevance-kantar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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