B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- monthly active users growth rate for Spirit Airlines (2026)
Within five months of implementing Branch deep linking, Spirit Airlines' monthly active users (MAUs) grew by 25%.
- Growth occurred over a five-month period following the implementation of Branch deep linking in transactional emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (3)
Branch
Primary
Tier A
https://www.branch.io/resources/blog/your-loyalty-program-is-leaking-revenue-heres-how-to-fix-it/ ↗
Source Article
Your Loyalty Program Is Leaking Revenue. Here's How To Fix It. | Branch
Your loyalty program has great perks. The problem is getting customers to them.
Branch data shows that 60% of loyalty emails fail to deep link into the app. Mobile web visitors browse your rewards catalog and leave without installing. QR codes in stores generate scans that never reach your loyalty e…
Also cited by
demandsage.com
https://www.demandsage.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Branch
· Original study ↗
Methodology
Growth observed over five months.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Spirit Airlines: 25% monthly active users growth rate. Source: Branch (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spirit-airlines-maus-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spirit-airlines-maus-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- monthly active users growth rate for Spirit Airlines<br><small>Source: Branch (2026) · <a href="https://lighthousedata.io/data/spirit-airlines-maus-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.