B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
360
360 -- clicks per 1000 searches for EU Google searches (2025)
According to SparkToro research, there are 360 clicks to the open web per 1,000 Google searches in the EU.
- Refers specifically to clicks going to the open web
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
360
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier A
https://www.amicited.com/da/blog/ai-overviews-organic-ctr-decline/ ↗
Source Article
Vil AI Overviews Dræbe Organiske Klikrater? Data, Påvirkning og Overlevelsesstrategier
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EU Google searches: 360 clicks per 1000 searches. Source: SparkToro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sparktoro-eu-clicks-per-1000
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sparktoro-eu-clicks-per-1000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>360</strong> -- clicks per 1000 searches for EU Google searches<br><small>Source: SparkToro (2025) · <a href="https://lighthousedata.io/data/sparktoro-eu-clicks-per-1000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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