B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1%
1% -- consistent brand recommendation rate for AI platforms (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier B
https://previsible.com/seo-strategy/why-current-ai-search-metrics-are-losing-their-meaning/ ↗
Source Article
AI SEO Metrics Losing Meaning: Rethinking Traffic & Visibility
Why the Metrics Your AI Search Team Reports On Are Losing Their Meaning
Most AI search teams built their reporting around a set of metrics that made sense through 2025. Referral traffic from LLM platforms was growing. Citation counts were climbing. Visibility scores were going in the right direction…
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro ran ~3,000 prompts across AI platforms requesting brand recommendations; fewer than 1% returned identical brand lists and fewer than 1 in 1,000 returned identical lists in the same order
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI platforms: 1% consistent brand recommendation rate. Source: SparkToro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sparktoro-brand-recommendation-consistency
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<blockquote cite="https://lighthousedata.io/data/sparktoro-brand-recommendation-consistency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- consistent brand recommendation rate for AI platforms<br><small>Source: SparkToro (2026) · <a href="https://lighthousedata.io/data/sparktoro-brand-recommendation-consistency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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