B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68.3%
68.3% -- video ad viewability benchmark for Spain video advertising market (Q4 2021)
The video ad viewability market benchmark in Spain was 68.3% in Q4 2021 according to Moat.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.3%
Unit
Percentage
Data Vintage
Q4 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Moat
Primary
Tier C
https://www.rtbhouse.com/case-studies/honda ↗
Source Article
Honda - case study | RTB House
HONDA Case study
Honda Launches a New Model with Contextually Targeted Video Ads
Leading engine and car manufacturer stands out with high-impact video creatives.
Reach
Viewable impressions
Video completion rate up to
Introduction
About the client
Honda is regarded as a highly recognized manufacturer…
Original Research
Moat
· Original study ↗
Methodology
Source: Moat, Q4 2021, region: Spain (as cited by RTB House)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spain video advertising market: 68.3% video ad viewability benchmark. Source: Moat (Q4 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spain-video-viewability-benchmark
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<blockquote cite="https://lighthousedata.io/data/spain-video-viewability-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.3%</strong> -- video ad viewability benchmark for Spain video advertising market<br><small>Source: Moat (Q4 2021) · <a href="https://lighthousedata.io/data/spain-video-viewability-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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