B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4%
4% -- performance ad share for Spanish retail advertisers (2026)
Spanish retail advertisers had a 4% share of display advertising dedicated to performance, compared to the European average of 9%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Spain / IAB Europe
Primary
Tier A
https://www.actualidadecommerce.com/fy/konklúzjes-fan-'e-Jeropeeske-mobile-stúdzje-fan-a… ↗
Source Article
Konklúzjes fan 'e "Jeropeeske mobile stúdzje fan advertinsjes fan auto's en retailers"
Original Research
IAB Spain / IAB Europe
· Original study ↗
Methodology
IAB mobile ad study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spanish retail advertisers: 4% performance ad share. Source: IAB Spain / IAB Europe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spain-retail-performance-ads-4-vs-9
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spain-retail-performance-ads-4-vs-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- performance ad share for Spanish retail advertisers<br><small>Source: IAB Spain / IAB Europe (2026) · <a href="https://lighthousedata.io/data/spain-retail-performance-ads-4-vs-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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