B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21.1%
21.1% -- sales increase rate for chicken noodle soup product (2026)
Sales of a chicken noodle soup increased by 21.1% when consumers were shown the costs of making the product.
- Original study not named in summary
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier C
https://app.sciencesays.com/archive?404=/p/-perform-30-100-better-by-ab-testing&page=29 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Experiment cited by Science Says newsletter; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
chicken noodle soup product: 21.1% sales increase rate. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/soup-sales-transparency-21-1
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<blockquote cite="https://lighthousedata.io/data/soup-sales-transparency-21-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.1%</strong> -- sales increase rate for chicken noodle soup product<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/soup-sales-transparency-21-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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