B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- cost per qualified prospect reduction for sales/marketing leads with improved follow-up (2025)
With the same number of leads coming in, better follow-up and strategy can turn leads into qualified prospects at a 33% lower cost.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sopro
Primary
Tier C
https://www.1nhealth.com/are-site-referrals-truly-higher-quality-than-direct-to-patient-recruitment-… ↗
Source Article
Are site referrals truly higher quality than direct-to-patient recruitment ads? – 1nHealth
In clinical research, long-held beliefs about patient recruitment have shaped how trials are designed and executed. One of the biggest is that patients referred by clinical sites are higher quality and more likely to pass screening than those recruited digitally.
At first glance, it makes sense. Sit…
Original Research
Sopro
· Original study ↗
Methodology
Sopro research cited by 1nHealth
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
sales/marketing leads with improved follow-up: 33% cost per qualified prospect reduction. Source: Sopro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sopro-followup-cost-reduction-33
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<blockquote cite="https://lighthousedata.io/data/sopro-followup-cost-reduction-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- cost per qualified prospect reduction for sales/marketing leads with improved follow-up<br><small>Source: Sopro (2025) · <a href="https://lighthousedata.io/data/sopro-followup-cost-reduction-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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