B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- emotional engagement lift for Consumers exposed to consistent sonic branding (2024)
Consumers exposed to consistent sonic branding elements showed 65% higher emotional engagement compared to visual-only marketing materials in a 2024 Audio Branding Academy study.
- compared to those experiencing visual-only marketing materials
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audio Branding Academy
Primary
Tier C
https://amworldgroup.com/blog/sonic-branding ↗
Source Article
Sonic Branding: Building Emotional Connections | AMW®
Building Emotional Connections Through Sonic Branding
Sonic branding transforms how businesses connect with their audiences through carefully crafted audio experiences that go far beyond traditional jingles. This strategic approach uses sound elements like music, voice tones, and audio signatures to…
Original Research
Audio Branding Academy
· Original study ↗
Methodology
Audio Branding Academy study tracking neural responses across 2,400 participants, comparing sonic branding exposure vs visual-only marketing materials
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers exposed to consistent sonic branding: 65% emotional engagement lift. Source: Audio Branding Academy (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sonic-branding-emotional-engagement-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sonic-branding-emotional-engagement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- emotional engagement lift for Consumers exposed to consistent sonic branding<br><small>Source: Audio Branding Academy (2024) · <a href="https://lighthousedata.io/data/sonic-branding-emotional-engagement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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