B
Evidence Grade B
Graded
under review
Safe to Cite
Current
59%
59% -- first party data adoption rate for hoteliers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (3)
Sojern
Primary
Tier B
https://www.sojern.com/blog/solving-hotel-marketing-challenges-with-a-first-party-data-strategy ↗
Source Article
Solving the Hotelier's Key Challenges with a First-Party Data Strategy
Traveler expectations are higher than ever. They want to be inspired during every part of their travel journey, from the time they start exploring their next trip all the way through their hotel stay. First-party data is a great way for hoteliers to understand online traveler behavior and engage the…
Also cited by
uschamber.com
https://www.uschamber.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Sojern
· Original study ↗
Methodology
Source: Sojern's report 'How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships'
Segmentation
IndustryTravel & Hospitality
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
hoteliers: 59% first party data adoption rate. Source: Sojern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sojern-first-party-data-hoteliers
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<blockquote cite="https://lighthousedata.io/data/sojern-first-party-data-hoteliers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- first party data adoption rate for hoteliers<br><small>Source: Sojern (2026) · <a href="https://lighthousedata.io/data/sojern-first-party-data-hoteliers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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