B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- share of consumers citing software based functions as decisive purchase criterion for global car buyers (2023)
73 percent of surveyed consumers worldwide consider software-based functions to be a decisive purchase criterion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MHP
Primary
Tier A
https://martechasia.net/pr-newswire/mhp-publishes-2023-mobility-study-the-software-race/ ↗
Source Article
MHP publishes 2023 mobility study "The Software Race" | MartechAsia
German carmakers come out on top in hardware and software, even in China
- MHP publishes the Mobility Study 2023 on the transformation of the automotive industry and the role of software-defined vehicles
- In the spotlight: Chinese car manufacturers, increasingly pushing into new markets
- Vehicle d…
Original Research
MHP
· Original study ↗
Methodology
MHP/Motor Presse Stuttgart survey of ~5,000 consumers in China, USA, Sweden, Poland, Italy, UK, Germany
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global car buyers: 73% share of consumers citing software based functions as decisive purchase criterion. Source: MHP (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/software-functions-purchase-criterion-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/software-functions-purchase-criterion-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of consumers citing software based functions as decisive purchase criterion for global car buyers<br><small>Source: MHP (2023) · <a href="https://lighthousedata.io/data/software-functions-purchase-criterion-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.