B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55.57%
55.57% -- share of users eligible for two or more age segments for US online advertising users in socio-demo segments (2024-09)
55.57% of users exposed to online advertising in socio-demographic segments were eligible for two or more age groups.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55.57%
Unit
Percentage
Data Vintage
2024-09
Entity
Sample Size
151,032
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
65
Freshness
95
Source
Adlook
Primary
Tier A
https://adlook.com/blog/why-socio-demographic-data-fails-a-study-unveils-major-gaps-in-accuracy/ ↗
Source Article
Why Socio-Demographic Data Fails: A Study Unveils Major Gaps in Accuracy
Original Research
Adlook
· Original study ↗
Methodology
Analysis of a random sample of 151,032 impressions to users in age and gender socio-demo segments, US market, September 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online advertising users in socio-demo segments: 55.57% share of users eligible for two or more age segments. Source: Adlook (2024-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/socio-demo-age-overlap-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/socio-demo-age-overlap-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.57%</strong> -- share of users eligible for two or more age segments for US online advertising users in socio-demo segments<br><small>Source: Adlook (2024-09) · <a href="https://lighthousedata.io/data/socio-demo-age-overlap-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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