B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
65%
65% -- social video news consumption rate for global news consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reuters Institute
Primary
Tier C
https://repsense.io/blog ↗
Source Article
Blog | Repsense
PESO Model vs NIIS Model: What PESO Measures and What NIIS Adds
The PESO model has organised communications planning for over a decade. It tells you where a message went and who controlled the channel – and nothing about what the audience did next: whether anyone remembered, searched, or found somet…
Original Research
Reuters Institute
· Original study ↗
Methodology
Survey finding cited from Reuters Institute Digital News Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global news consumers: 65% social video news consumption rate. Source: Reuters Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-news-consumption-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-video-news-consumption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- social video news consumption rate for global news consumers<br><small>Source: Reuters Institute (2025) · <a href="https://lighthousedata.io/data/social-video-news-consumption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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