B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63%
63% -- share of social network users who value advertising for social media users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bitkom
Primary
Tier B
https://www.ad-agents.com/en/services/paid-social/ ↗
Source Article
Social media advertising
Original Research
Bitkom
· Original study ↗
Methodology
Study commissioned by digital association Bitkom; methodology details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 63% share of social network users who value advertising. Source: Bitkom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-users-value-ads-discovery-bitkom
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<blockquote cite="https://lighthousedata.io/data/social-users-value-ads-discovery-bitkom" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of social network users who value advertising for social media users<br><small>Source: Bitkom (2026) · <a href="https://lighthousedata.io/data/social-users-value-ads-discovery-bitkom" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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