B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- social media engagement increase for Higher education institutions with coordinated social media strategies (2023)
Institutions with coordinated social media strategies report 37% higher engagement rates across platforms.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Higher education social media benchmark study
Primary
Tier C
https://amworldgroup.com/blog/pr-for-universities ↗
Source Article
University PR Strategies That Drive Real Results | AMW®
Boosting Campus Impact: Proven PR Strategies for Universities That Drive Results
Universities face unique challenges in an increasingly competitive education landscape. Effective public relations strategies help institutions stand out, attract top-tier students and faculty, secure donations, and bui…
Original Research
Higher education social media benchmark study
· Original study ↗
Methodology
Cited 2023 social media benchmark study for higher education
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Higher education institutions with coordinated social media strategies: 37% social media engagement increase. Source: Higher education social media benchmark study (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-strategy-engagement-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-strategy-engagement-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- social media engagement increase for Higher education institutions with coordinated social media strategies<br><small>Source: Higher education social media benchmark study (2023) · <a href="https://lighthousedata.io/data/social-media-strategy-engagement-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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