B
Evidence Grade B
Graded
under review
Safe to Cite
Current
79%
79% -- share of people who use social media to share life moments for social media users (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.worldz-business.net/en/word-of-mouth-wom-word-of-mouth-is-more-effective-than-advertisin… ↗
Source Article
Word of Mouth (WOM): word of mouth is more effective than advertising
Word of Mouth (WOM): Users who talk about a brand are more effective than advertising
Is there a relationship between the personal content we share on social networks and purchasing behaviors? The answer is yes. A quarter of purchasing decisions are influenced by content hosted on social networks. A…
Original Research
Sprout Social
· Original study ↗
Methodology
Analysis by Sprout Social, as cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 79% share of people who use social media to share life moments. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-sharing-moments-sprout-social
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-sharing-moments-sprout-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of people who use social media to share life moments for social media users<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/social-media-sharing-moments-sprout-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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