B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- fraudulent advertising revenue share for Social media advertising (Europe) (2025)
Around 10% of all social media advertising revenue in 2025 came from fraudulent advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Juniper Research
Primary
Tier B
https://bhconsulting.ie/security-roundup-february-2026/ ↗
Source Article
Security Roundup February 2026
Original Research
Juniper Research
· Original study ↗
Methodology
Juniper Research study carried out for Revolut
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media advertising (Europe): 10% fraudulent advertising revenue share. Source: Juniper Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-fraudulent-ad-revenue-share-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-fraudulent-ad-revenue-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- fraudulent advertising revenue share for Social media advertising (Europe)<br><small>Source: Juniper Research (2025) · <a href="https://lighthousedata.io/data/social-media-fraudulent-ad-revenue-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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