B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- share of consumers using social media to learn about financial products for US consumers (2025)
62% of consumers use social media to learn about financial products according to the 2025 Insurance Barometer Study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LIMRA and Life Happens
Primary
Tier C
https://www.hellowarrant.com/blog/life-insurance-must-evolve-for-a-new-generation ↗
Source Article
Life Insurance Must Evolve for a New Generation
Life Insurance Must Evolve for a New Generation
The life insurance industry is facing a major challenge. Young adults are harder to reach, slower to hit traditional milestones, and heavily influenced by social media voices rather than industry experts. New data from the 2025 Insurance Barometer Stud…
Original Research
LIMRA and Life Happens
· Original study ↗
Methodology
2025 Insurance Barometer Study by LIMRA and Life Happens, as cited by Warrant blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 62% share of consumers using social media to learn about financial products. Source: LIMRA and Life Happens (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-financial-product-learning-2025
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<blockquote cite="https://lighthousedata.io/data/social-media-financial-product-learning-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of consumers using social media to learn about financial products for US consumers<br><small>Source: LIMRA and Life Happens (2025) · <a href="https://lighthousedata.io/data/social-media-financial-product-learning-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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