B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

15%

15% -- business growth increase for Businesses with active social media campaigns (2026)

Name: Business Growth Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · Harvard Business Review

Active social media campaigns can increase overall business growth by as much as 15%.

Attributed to Harvard Business Review without specific citation or study date

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Attribution: Harvard Business Review View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2026

Entity

Businesses with active social media campaigns

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Harvard Business Review Primary Tier C

http://www.squeakywheelmarketing.com/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Popular Posts

Original Research

Harvard Business Review · Original study ↗

Methodology

Cited by marketing agency from Harvard Business Review

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Businesses with active social media campaigns: 15% business growth increase. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-campaigns-business-growth-15

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<blockquote cite="https://lighthousedata.io/data/social-media-campaigns-business-growth-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- business growth increase for Businesses with active social media campaigns<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/social-media-campaigns-business-growth-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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