B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- social media analytics industry growth rate for global social media analytics industry (2014)

Name: Social Media Analytics Industry Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2014 · IDC

The social media analytics industry is projected by IDC to grow by 38% through 2014.

Projected growth by IDC

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Attribution: IDC View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2014

Entity

global social media analytics industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IDC Primary Tier C

http://yourstory.in/2012/04/unmetric-raises-3-million-in-series-a-funding-from-nexus-venturepartners… ↗

Confidence: 23/100 Vintage: 2014 Channel: Common Crawl

Source Article

Unmetric Raises USD 3 Million In Series A Funding From Nexus Venture Partners

Original Research

IDC · Original study ↗

Methodology

IDC industry growth projection cited in article

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global social media analytics industry: 38% social media analytics industry growth rate. Source: IDC (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-analytics-growth-idc-2014

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<blockquote cite="https://lighthousedata.io/data/social-media-analytics-growth-idc-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- social media analytics industry growth rate for global social media analytics industry<br><small>Source: IDC (2014) · <a href="https://lighthousedata.io/data/social-media-analytics-growth-idc-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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