B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- share of people cooking 3 to 5 times per week for surveyed consumers (2025)
37% of surveyed individuals reported that they cook between three and five times per week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
therealfish.agency
Primary
Tier C
https://therealfish.agency/our-work/jamie-oliver-compliments/ ↗
Source Article
Sobeys and Jamie Oliver Brand Partnership | The Fish Agency
- Increased private label sales
- Improved brand equity
- Improved consumers’ perception of Sobeys as a destination to eat better, as measured by attitudinal trackers
We all lead busy lives, but that doesn’t mean you can’t prepare incredibly tasty and affordable meals at home. With consumers’ increa…
Original Research
therealfish.agency
· Original study ↗
Methodology
Consumer survey cited in agency case study; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
surveyed consumers: 37% share of people cooking 3 to 5 times per week. Source: therealfish.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sobeys-cooking-frequency-survey
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<blockquote cite="https://lighthousedata.io/data/sobeys-cooking-frequency-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of people cooking 3 to 5 times per week for surveyed consumers<br><small>Source: therealfish.agency (2025) · <a href="https://lighthousedata.io/data/sobeys-cooking-frequency-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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