B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- brand ad recall rate for Snickers (2025)
44% of the population remember at least one ad by Snickers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Marketing Cloud / QuestDIY
Primary
Tier B
https://www.themarketingcloud.com/blog/2025-halloween-champions-report ↗
Source Article
The 2025 Halloween Ad Champions Report
October 28, 2025
We analyzed 200+ ads and surveyed 1000 Americans to see which Halloween candy ads are killing it.
ResearchEach October, a macabre mood takes over the marketing world, and audiences are treated to a parade of creepy candy ads. Some you’ll quickly forget. Others may haunt you...foreve…
Original Research
The Marketing Cloud / QuestDIY
· Original study ↗
Methodology
QuestDIY survey of 1,000 Americans on Halloween candy ad recall; Snickers ranked #1 for ad memorability
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snickers: 44% brand ad recall rate. Source: The Marketing Cloud / QuestDIY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snickers-halloween-ad-recall-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snickers-halloween-ad-recall-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- brand ad recall rate for Snickers<br><small>Source: The Marketing Cloud / QuestDIY (2025) · <a href="https://lighthousedata.io/data/snickers-halloween-ad-recall-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.