B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- favorite halloween candy vote share for Snickers (US consumers) (2025)
16% of surveyed US consumers selected Snickers as their all-time favorite Halloween candy in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserTesting
Primary
Tier A
https://www.usertesting.com/blog/halloween-consumer-behavior-trends ↗
Source Article
Halloween Pulse Report: consumer choices revealed
Here are America’s favorite Halloween candy and costumes in 2025
Every October, store shelves fill with sugar, sequins, and storytelling. Halloween is more than costumes and candy, it’s a moment when people reveal how they make choices: nostalgic vs. new, impulsive vs. planned, classic vs. creative.…
Original Research
UserTesting
· Original study ↗
Methodology
UserTesting survey of 300 US consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snickers (US consumers): 16% favorite halloween candy vote share. Source: UserTesting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snickers-favorite-halloween-candy-2025
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<blockquote cite="https://lighthousedata.io/data/snickers-favorite-halloween-candy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- favorite halloween candy vote share for Snickers (US consumers)<br><small>Source: UserTesting (2025) · <a href="https://lighthousedata.io/data/snickers-favorite-halloween-candy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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