B
Evidence Grade B
Safe to Cite
Current
10%
10% -- click rate for Flow-based SMS messages (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
183,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier A
https://www.klaviyo.com/sg/products/sms-marketing/benchmarks ↗
Source Article
2026 SMS Marketing Benchmarks & Stats by Industry - Klaviyo
SMS BENCHMARKS
2026 SMS marketing benchmarks by industry
See how your SMS marketing performance compares
Summary:
What are SMS benchmarks?
SMS benchmarks help marketers understand how well their SMS marketing campaigns are performing in comparison to competitors.
In these 2026 SMS marketing benchmar…
Original Research
Klaviyo
· Original study ↗
Methodology
Based on over 183,000 Klaviyo customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Flow-based SMS messages: 10% click rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms_flows_click_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms_flows_click_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click rate for Flow-based SMS messages<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/sms_flows_click_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.