B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- did not attend rate for General ophthalmology clinic patients (2025)
In a general ophthalmology clinic study published in the Australian Health Review, the baseline did not attend (DNA) rate before SMS reminders was 12%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Australian Health Review
Primary
Tier C
https://localtextmarketers.com/automated-text-reminders/ ↗
Source Article
Reduce No Shows with Automated Text Reminders
Reduce No Shows with Automated Text Reminders
Automated Text Reminders: An Introduction
If you own or manage a service business and you’re reading this, automated text reminders are important you, whether you know it yet or not.
You already know the impact that missed appointments and no shows are h…
Original Research
Australian Health Review
· Original study ↗
Methodology
Study cited from Australian Health Review; baseline 12% reduced to 5.5%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
General ophthalmology clinic patients: 12% did not attend rate. Source: Australian Health Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-reminder-dna-rate-reduction-12-to-5-5
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<blockquote cite="https://lighthousedata.io/data/sms-reminder-dna-rate-reduction-12-to-5-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- did not attend rate for General ophthalmology clinic patients<br><small>Source: Australian Health Review (2025) · <a href="https://lighthousedata.io/data/sms-reminder-dna-rate-reduction-12-to-5-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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