B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- sms read within minutes rate for SMS marketing (2025)
Over 90% of SMS messages are read within minutes of being delivered according to some studies.
- Attributed vaguely to 'some studies'
- States '90%+' (at least 90%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kb.smsalert.co.in
Primary
Tier C
https://kb.smsalert.co.in/how-small-businesses-can-compete-with-big-brands-using-sms-marketing/ ↗
Source Article
How Small Businesses Can Outshine Big Brands with SMS Marketing
How Small Businesses Can Compete with Big Brands Using SMS Marketing
In today’s crowded marketplace, small businesses often feel overshadowed by big brands with seemingly endless budgets, massive advertising campaigns, and well-known names. But one of the most powerful equalisers—one that smaller pl…
Original Research
kb.smsalert.co.in
· Original study ↗
Methodology
Vague attribution to 'some studies'; no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 90% sms read within minutes rate. Source: kb.smsalert.co.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-within-minutes-90-percent
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<blockquote cite="https://lighthousedata.io/data/sms-read-within-minutes-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms read within minutes rate for SMS marketing<br><small>Source: kb.smsalert.co.in (2025) · <a href="https://lighthousedata.io/data/sms-read-within-minutes-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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