B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71.2%
71.2% -- businesses reporting increased sms opt ins for businesses (2026)
71.2% of businesses reported an increased number of customers opting in to SMS marketing according to a recent study.
- Original study is not explicitly named
Lighthouse Research Team
Last verified:
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Evidence graded
Value
71.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Guide to Digital Franchise Marketing - DevHub
In this guide, we’ll explore the emerging trends, best practices, and expert insights impacting franchise marketing.
Estimated read time: 25-30 minutes
- Definitions
- What is franchise digital marketing?
- Types of franchise marketing
- What are the unique challenges of franchise marketing?
- How d…
Methodology
Cited as 'a recent study'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 71.2% businesses reporting increased sms opt ins. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-marketing-opt-in-growth
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<blockquote cite="https://lighthousedata.io/data/sms-marketing-opt-in-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.2%</strong> -- businesses reporting increased sms opt ins for businesses<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/sms-marketing-opt-in-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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