B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21%
21% -- sms advertising response rate for opted-in SMS advertising in France (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Mobile Marketing Association
Primary
Tier A
https://mobilemarketingmagazine.com/study-highlights-mobile-advertisings-appeal/ ↗
Source Article
Study Highlights Mobile Advertisings Appeal - Mobile Marketing Magazine
The Mobile Marketing Association (MMA) and research partner Lightspeed Research have released the results of their latest UK, French and German Mobile Consumer Briefing study investigating exposure and response to mobile advertising.
The study asked respondents about their awareness, response and pu…
Original Research
Mobile Marketing Association
· Original study ↗
Methodology
UK, French and German Mobile Consumer Briefing study
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
opted-in SMS advertising in France: 21% sms advertising response rate. Source: Mobile Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-advertising-response-france
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<blockquote cite="https://lighthousedata.io/data/sms-advertising-response-france" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- sms advertising response rate for opted-in SMS advertising in France<br><small>Source: Mobile Marketing Association (2026) · <a href="https://lighthousedata.io/data/sms-advertising-response-france" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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