B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10
10 -- digital ooh units deployed for Smirnoff Ice (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/smirnoff-ice ↗
Source Article
Smirnoff Ice - OOH Advertising Case Studies | OUTFRONT
We drove brand awareness and increased buzz for Smirnoff Ice's new launch!
Smirnoff Ice used OOH media to tease and reveal the launch of their product now being available in a can.
Read More
10
Liveboards
Source SMIRNOFF ICE
1.5M
Consumers Reached
Source SMIRNOFF ICE
18
Static Backlits & Wallscapes
…
Original Research
OUTFRONT
· Original study ↗
Methodology
OOH campaign case study; number of Liveboard digital units used in campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Smirnoff Ice: 10 digital ooh units deployed. Source: OUTFRONT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smirnoff-ice-ooh-liveboards
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<blockquote cite="https://lighthousedata.io/data/smirnoff-ice-ooh-liveboards" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- digital ooh units deployed for Smirnoff Ice<br><small>Source: OUTFRONT (2026) · <a href="https://lighthousedata.io/data/smirnoff-ice-ooh-liveboards" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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