B Evidence Grade B Graded under review Safe to Cite Current

1,500,000

1,500,000 -- consumers reached for Smirnoff Ice (2026)

Name: Consumers Reached Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · OUTFRONT

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Attribution: OUTFRONT View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

1,500,000

Unit

Count

Data Vintage

2026

Entity

Smirnoff Ice

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

OUTFRONT Primary Tier A

https://qa.outfront.dev/resources/ooh-case-studies/smirnoff-ice ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Smirnoff Ice - OOH Advertising Case Studies | OUTFRONT

We drove brand awareness and increased buzz for Smirnoff Ice's new launch! Smirnoff Ice used OOH media to tease and reveal the launch of their product now being available in a can. Read More 10 Liveboards Source SMIRNOFF ICE 1.5M Consumers Reached Source SMIRNOFF ICE 18 Static Backlits & Wallscapes …

Original Research

OUTFRONT · Original study ↗

Methodology

OOH campaign case study reported by media owner OUTFRONT; campaign reach for Smirnoff Ice can launch

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Smirnoff Ice: 1,500,000 consumers reached. Source: OUTFRONT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smirnoff-ice-ooh-consumers-reached

HTML Embed

<blockquote cite="https://lighthousedata.io/data/smirnoff-ice-ooh-consumers-reached" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,500,000</strong> -- consumers reached for Smirnoff Ice<br><small>Source: OUTFRONT (2026) · <a href="https://lighthousedata.io/data/smirnoff-ice-ooh-consumers-reached" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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