B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- share reading none of listed outlets for UK SME managers and sole traders (2013)
26% of UK SME managers and sole traders regularly read none of the listed mainstream national press newspapers or online sites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
223
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinium
Primary
Tier A
http://b2bprblog.com/blog/2013/02/targeting-smes-through-media-relations ↗
Source Article
Targeting SMEs through media relations | Blog
Posted: 2013-02-12 in How To | Tagged: marketing to smes, small business marketing, smb, sme, smes and pr
We’ve researched what publications SMEs read and the answer might surprise you. By @HanStacey and @TopLineFounder.
It’s not exactly news that people are loyal to their preferred media outlets, t…
Original Research
Opinium
· Original study ↗
Methodology
Opinium SME omnibus survey
Methodology documented
Segmentation
Industrymedia_entertainment
Company SizeSMB
RegionGB
Channelcontent
Cite this stat
Plain Text
UK SME managers and sole traders: 26% share reading none of listed outlets. Source: Opinium (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sme-read-none-of-outlets-2013
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<blockquote cite="https://lighthousedata.io/data/sme-read-none-of-outlets-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share reading none of listed outlets for UK SME managers and sole traders<br><small>Source: Opinium (2013) · <a href="https://lighthousedata.io/data/sme-read-none-of-outlets-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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