B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
500
500 -- sample size for U.S. SMB principals (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
500
Unit
Count
Data Vintage
2023
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
90
Methodology
45
Freshness
77
Source
Bredin
Primary
Tier A
https://www.bredin.com/blog/how-smbs-find-and-assess-telecom-services ↗
Source Article
Why SMBs Look for New Payments Solutions
What motivates SMBs to upgrade or buy a new payments solution, and what offer works best to close the sale? To find out, we recently surveyed 500 U.S. SMB principals.
Very small businesses (VSBs, with fewer than 20 employees) and small businesses (SBs, with 20 to 99 employees) are most likely to sta…
Original Research
Bredin
· Original study ↗
Methodology
Survey of U.S. SMB principals
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
U.S. SMB principals: 500 sample size. Source: Bredin (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-telecom-information-sources-2023
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<blockquote cite="https://lighthousedata.io/data/smb-telecom-information-sources-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>500</strong> -- sample size for U.S. SMB principals<br><small>Source: Bredin (2023) · <a href="https://lighthousedata.io/data/smb-telecom-information-sources-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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