B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of all companies for Small and medium-sized businesses worldwide (2020)
Small and medium-sized businesses represent approximately 90% of all companies worldwide according to the World Bank.
- Described as 'about 90 per cent'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Bank
Primary
Tier B
https://www.socialmediamanager.ie/google-covid-19-support ↗
Source Article
Google COVID-19 Support
Free Ad Credit
Google announced quite early on during the COVID-19 crisis that they would be supporting small businesses worldwide with $340 million in ad credits. More details have now been released on how the scheme will work. Here's a summary:
Why is Google offering ad credits to small and medium…
Original Research
World Bank
· Original study ↗
Methodology
World Bank figure cited by Google
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small and medium-sized businesses worldwide: 90% share of all companies. Source: World Bank (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-share-companies-world-2020
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<blockquote cite="https://lighthousedata.io/data/smb-share-companies-world-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of all companies for Small and medium-sized businesses worldwide<br><small>Source: World Bank (2020) · <a href="https://lighthousedata.io/data/smb-share-companies-world-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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