B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- small businesses with loyalty programs rate for US small businesses (Q3 2016)
57% of small businesses operate their own loyalty programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
Q3 2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier B
https://www.bia.com/blog/the-new-factors-facing-smbs-in-the-loyalty-game/ ↗
Source Article
The New Factors Facing SMBs in The Loyalty Game
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey Local Commerce Monitor Wave 20 (3Q/2016)
Methodology documented
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
Channelcontent
Cite this stat
Plain Text
US small businesses: 57% small businesses with loyalty programs rate. Source: BIA/Kelsey (Q3 2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-own-loyalty-programs-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smb-own-loyalty-programs-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- small businesses with loyalty programs rate for US small businesses<br><small>Source: BIA/Kelsey (Q3 2016) · <a href="https://lighthousedata.io/data/smb-own-loyalty-programs-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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