B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- loyalty or integrated marketing program usage rate for SMB merchants (2021)
70% of surveyed small businesses with under $10 million in annual sales use some sort of loyalty or integrated marketing program.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mercator Advisory Group
Primary
Tier B
https://popcodes.com/smart-terminals-essential-for-todays-payment-needs-and-a-new-platform-for-commu… ↗
Source Article
Smart Terminals: Essential for Today’s Payment Needs – And a New Platform for Communicating to Merchants?
POPcodes had the pleasure of joining Raymond Pucci and Ryan Mac for PaymentsJournal’s Podcast on utilizing smart payment terminals beyond payment acceptance. Listen and read the article below (with exclusive content) or visit PaymentsJournal for more.
Internet-connected, contactless smart-terminals …
Original Research
Mercator Advisory Group
· Original study ↗
Methodology
Mercator Advisory Group survey of 2,000 small businesses with under $10 million in annual sales
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionNorth America
Cite this stat
Plain Text
SMB merchants: 70% loyalty or integrated marketing program usage rate. Source: Mercator Advisory Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-merchants-loyalty-marketing-programs-mercator
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<blockquote cite="https://lighthousedata.io/data/smb-merchants-loyalty-marketing-programs-mercator" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- loyalty or integrated marketing program usage rate for SMB merchants<br><small>Source: Mercator Advisory Group (2021) · <a href="https://lighthousedata.io/data/smb-merchants-loyalty-marketing-programs-mercator" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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