B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- first quarter churn share for SMB SaaS customers (2025)
43% of SMB churn occurs in the first quarter.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pikeandvine.com
Primary
Tier C
https://pikeandvine.com/retention-tactics-that-actually-work/ ↗
Source Article
Retention Tactics That Actually Work
When I was CMO at an e-commerce software company, we had people doing customer success work. But no real system. No structure. When we formalized the function and built out a proper team, the mandate was simple: reduce churn.
I knew intuitively where the leverage was — healthy implementations, clear…
Original Research
pikeandvine.com
· Original study ↗
Methodology
Author-cited research; secondary citation
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
SMB SaaS customers: 43% first quarter churn share. Source: pikeandvine.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-churn-first-quarter-43
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<blockquote cite="https://lighthousedata.io/data/smb-churn-first-quarter-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- first quarter churn share for SMB SaaS customers<br><small>Source: pikeandvine.com (2025) · <a href="https://lighthousedata.io/data/smb-churn-first-quarter-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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